craft_digital
Playbook 02Version 1 — June 2026

Delivery & Onboarding

Signed Deal → Live → Managed Infrastructure

Derek owns the relationship from kickoff. Fixed cadence. Real change orders. The locked date holds.

Scope
Nine phases, from Closed-Won through go-live and into the ongoing managed-infrastructure relationship.
Owners
Derek (client point of contact from kickoff onward)

About

About this playbook

Begins exactly where the Front-End Operations Playbook ends (Stage 7, Handoff to Delivery). Assumes the SOW already fixes build length, milestones, client responsibilities, the locked Managed Infrastructure Start Date, and the delay clause.

Who owns delivery

Derek is the client's point of contact from kickoff onward and owns client communication during the build and beyond. Clinton makes the explicit relationship handoff to Derek and stays involved as commercial owner (pricing on change orders, escalations). The dev team (Jesse, Jordan, JC) executes the build.

Where work lives

Slack (one channel per client)
All client-facing communication, updates, blockers.
Craft Brain
Internal task and milestone tracking, dates, the client record.

Two problems this playbook is built to fix

1) Inconsistent client communication → a fixed, Derek-owned communication cadence with templates (Phase 4). 2) Scope creep / mid-build change requests → a formal Change Order process wired to the SOW delay clause.

Phase spine

Nine phases at a glance

0

Relationship Handoff (Clinton → Derek)

OwnerClinton → DerekToolSlack / emailDoneClient knows Derek is their contact; Derek has full context.
1

Onboarding Setup

OwnerDerekToolSlack + Craft BrainDoneAccess in hand, kickoff booked, locked dates visible to client.
2

Kickoff (Day 1)

OwnerDerekToolcal.com / SlackDoneAligned project plan and communication plan agreed.
3

Discovery & Build Plan (Days 1–5)

OwnerDerek + dev teamToolCraft BrainDoneBuild plan with milestones recorded; client sign-off on plan.
4

Build & Delivery (30/45-day build)

OwnerDerek (comms) + dev team (build)ToolSlack + Craft BrainDoneAll build milestones delivered.
5

Testing, QA & Acceptance

OwnerDerek + dev teamToolSlack + Craft BrainDoneClient acceptance recorded.
6

Launch / Go-Live

OwnerDerek + dev teamToolSlackDoneSystem live; client trained.
7

Transition to Managed Infrastructure

OwnerDerek + ClintonToolStripe + SlackDoneManaged-infrastructure relationship and billing active.
8

Managed Infrastructure (ongoing)

OwnerDerekToolSlack + Craft Brain + StripeDoneRecurring cadence running; account healthy.

Standards

Response-time standards (apply across all phases)

Critical (system down / client blocked)
2 hours maximum.
High
Same business day.
Medium
Next business day.
Low
Within 3 business days.

Escalation path

Level 1 — Derek handles directly. Level 2 — senior dev involved. Level 3 — Clinton engaged. Level 4 — client executive meeting.

Phase 0

Relationship Handoff (Clinton → Derek)

Make the transition deliberate so the client never feels dropped.

  1. 1Clinton briefs Derek using the front-end handoff brief (scope, milestones, quoted build length, locked Managed Infrastructure Start Date, client responsibilities & due dates, key contacts, technical notes).
  2. 2Clinton creates the client Slack channel (or confirms it exists) and adds Derek and relevant devs.
  3. 3Clinton sends the handoff message to the client introducing Derek.
  4. 4Derek acknowledges in-channel and proposes kickoff times via cal.com.
Now that the deposit is in and we're all set, I'm handing you over to Derek, who leads our delivery team and will be your main point of contact from here. He's fully briefed on everything we discussed and will reach out shortly to schedule kickoff. You're in great hands — I'll still be around behind the scenes.
Handoff message — Clinton → client

Phase 1

Onboarding Setup

  1. 1In the client Slack channel, post a short welcome and what to expect.
  2. 2Send the onboarding checklist: access credentials, named stakeholders, current process docs, and any assets the build needs.
  3. 3Record the locked dates in Craft Brain and restate them to the client: build period, milestone dates, Managed Infrastructure Start Date.
  4. 4Confirm the Kickoff Date and send the calendar invite via cal.com.
  5. 5Flag in Craft Brain anything still outstanding from the client before kickoff.

Onboarding checklist (client)

  • Access credentials / permissions for relevant systems
  • Named point of contact + decision-maker
  • Current process documentation (if any)
  • Content, data, and assets the build needs
  • Confirmed kickoff time
Hi {{CLIENT_NAME}}, Derek here — I'll be your point of contact through the build and beyond. Here's what happens next: (1) a quick onboarding checklist so we have what we need, (2) kickoff on {{KICKOFF_DATE}}, (3) regular updates right here in Slack. To keep us on schedule, could you get me the items in the checklist by {{DATE}}? Looking forward to building this with you.
Welcome message — Derek → client

Phase 2

Kickoff (Day 1)

60-minute kickoff agenda

  • Intro + confirm Derek as point of contact (5)
  • Scope and deliverables vs SOW (10)
  • Milestone schedule, build period, Managed Infrastructure Start Date (10)
  • Communication plan: cadence, Slack, response times, decision-maker (10)
  • Success metrics — what "good" looks like at go-live (10)
  • Client responsibilities + the change-order process (10)
  • Questions and next steps (5)

Phase 3

Discovery & Build Plan (Days 1–5)

  1. 1Run the discovery detail: current-state systems, data, integration requirements, constraints.
  2. 2Translate scope into a concrete milestone plan that fits inside the locked build period.
  3. 3Record milestones, owners, and dates in Craft Brain.
  4. 4Share the plan with the client in Slack and get a quick written "looks right."

Phase 4

Build & Delivery (the 30/45-day build)

The core of delivery, carrying the two fixes: a fixed communication cadence and a real change-order process.

Communication cadence (owned by Derek)

  • Daily: Derek is present in the client Slack channel and meets the response-time standards.
  • Weekly: a written progress update in Slack — what shipped, what's next, blockers, dates.
  • Milestone: explicit confirmation each milestone is met against the plan.
Weekly update — {{DATE}} • Shipped this week: {{...}} • Next week: {{...}} • Blockers / needs from you: {{...}} • On track for: {{milestone / dates}}
Weekly progress update — Derek → Slack

Change orders (the scope-creep fix)

Any client-requested change that extends scope goes through the change order process. Nothing in-scope changes informally. A change order is a logged, priced, written-approval document — and counts as a Client-Caused Delay under the SOW unless explicitly agreed otherwise.

Change order template

  • Requested change: {{...}}
  • Impact on timeline: {{...}}
  • Impact on cost: {{...}}
  • Options considered: {{...}}
  • Client approval (written): {{name / date}}
  • Updated milestones: {{...}}
  • Note: client-requested change = Client-Caused Delay; does not move the Managed Infrastructure Start Date unless agreed in writing.

Phase 5

Testing, QA & Acceptance

  1. 1Internal QA against scope and success metrics. Fix before the client sees it.
  2. 2Client review: walk the client through the System and have them test against agreed success metrics.
  3. 3Log any issues, fix, and re-confirm.
  4. 4Obtain written acceptance in Slack (or via Lovable) — the client confirms the build meets scope.

QA / Acceptance checklist

  • All scope items present and working
  • Tested against agreed success metrics
  • Edge cases / error states handled
  • Integrations verified
  • Client walked through and tested
  • Issues logged and resolved
  • Written client acceptance recorded

Phase 6

Launch / Go-Live

Go-live checklist

  • Final deployment complete
  • Monitoring in place
  • Training delivered (live and/or recorded)
  • Documentation shared
  • First-days support window set
  • Build balance invoiced/collected (Stripe)
  • Build marked complete in Craft Brain

Phase 7

Transition to Managed Infrastructure

  1. 1Confirm the managed-infrastructure subscription is billing in Stripe from the locked Managed Infrastructure Start Date (it was scheduled at deposit in the front-end process — verify it fired).
  2. 2Set ongoing expectations with the client: support channel, response times, reporting cadence, review schedule.
  3. 3Confirm what managed-infrastructure scope covers (run / monitor / optimize / support) versus what would be a new build or change order.

Phase 8

Managed Infrastructure (ongoing)

Ongoing cadence

Support
Respond within response-time standards; all support runs through the client Slack channel.
Monitoring
Proactively watch system health; raise and resolve issues before the client notices where possible.
Monthly
System performance summary (template below), automated where possible, plus optional 30-min optimization call.
Quarterly (QBR)
60-minute business review covering results, optimization, and what's next.
Subject: {{CLIENT_NAME}} — Monthly System Performance Summary Your {{system}} this month: • {{metric 1}}: {{result}} • {{metric 2}}: {{result}} • {{metric 3}}: {{result}} Optimization we'd suggest: {{recommendation}} Questions? Reply here or grab time: {{cal.com link}}
Monthly performance summary