craft_digital
Playbook 08Version 1 — June 2026

Client Record / Account Brief

The living source of truth for each client

Built from the handoff brief. Updated at every phase change, change order, NPS, and renewal.

Scope
Template, version 1. One place that holds everything true about a client — from the signed deal through delivery and into managed infrastructure.
Owners
Derek (updates from kickoff onward) · Clinton (commercial fields)

About

Purpose & ownership

One place that holds everything true about a client, from the signed deal through delivery and into managed infrastructure. It starts at the front-end handoff (built from the handoff brief) and stays current through the relationship.

Ideally this lives as a record in Craft Brain; until then, copy this template per client and keep it updated.

Who keeps it current

Derek owns updates from kickoff onward (he's the point of contact); Clinton owns the commercial fields. Update it at every phase change, change order, NPS, and renewal.

Secrets stay out

Keep secrets (passwords, keys) out of this document — store them in your secure credential system and reference the location only.

Section 1

Account snapshot

Client legal name
{{...}}
Primary contact (name / role / email / phone)
{{...}}
Decision-maker (if different)
{{...}}
Other stakeholders
{{...}}
Industry
{{...}}
Size / # locations
{{...}}
Source
{{referral from whom / channel}}
Date became a client (Closed-Won)
{{...}}

Section 2

Commercial

Engagement type / services
{{...}}
Build fee
{{...}}
Payment
Deposit {{paid? date}} / balance {{due on / paid?}}
Managed-infrastructure monthly
{{...}}
Minimum term
{{...}}
Renewal / notice date
{{...}}
Stripe customer / subscription ID
{{...}}
Signed SOW (Lovable link)
{{...}}

Section 3

Locked dates

From the SOW — do not change except per delay clause.

Effective (signing) date
{{...}}
Kickoff date
{{...}}
Quoted build length
{{...}} days
Build period end
{{...}}
Managed Infrastructure Start Date (billing begins)
{{...}}
Actual go-live date
{{...}}

Section 4

Access & systems

Client Slack channel
{{...}}
Systems we touch / integrate
{{...}}
Where credentials are stored
{{secure location — do not paste secrets here}}
What we host / run for them
{{...}}

Section 5

Scope & success

What we're building / managing
{{...}}
Agreed success metrics ("good" at go-live)
{{...}}
Out of scope / known boundaries
{{...}}

Section 6

Status & health

Current phase
{{onboarding / build / QA / live / managed infra}}
Internal health
GREEN / YELLOW / RED (date: {{...}})
Latest NPS
{{score / date}}
Open issues / blockers
{{...}}
Open change orders
{{...}}

Section 7

Growth

Expansion opportunities noted
{{...}}
Referrals given by this client
{{...}}
Testimonial / case study status
{{none / requested / collected — link}}
Renewal outlook
{{...}}

Section 9

Ownership

Commercial owner
Clinton
Delivery / point of contact
Derek
Build team
{{Jesse / Jordan / JC — assigned}}